Midweek is the new weekend!

When it comes to traveling, ​midweek is the new weekend, and no midweek destination is more appealing than the Santa Ynez Valley on California’s Central Coast in the acclaimed Santa Barbara County wine country.

Book Midweek and Earn $100 

Guests who book an eligible consecutive two-night, Sunday – Thursday*, hotel stay in the Santa Ynez Valley, January 11 – March 26, 2026, will receive a $100 through the Midweek Membership Club, which can be used toward wine tastings, meals, shopping, or any other activity during your time in the valley.

Here’s How it Works

  • Starting December 22, 2025, book at least a two-night consecutive stay, Sunday – Thursday, directly with one of the Santa Ynez Valley’s qualified lodging
    properties between January 11 – March 26, 2026.
  • Forward your new booking confirmation email to [email protected].
  • Read the Rules and Regulations at the bottom of this page prior to sending in your entry.
  • Receive your $100 at check-in at your qualified hotel.
  • Use your $100 to pay for wine tastings, meals, shopping, activities, and more throughout the valley.

Rules

  • Valid on new, direct bookings only for two night, consecutive Sunday – Thursday overnight stays between January 11, 2026 – March 26, 2026. (Third party bookings are not accepted.)
  • Bookings made before December 22, 2025 do not qualify.
  • Your entry must be sent 48 hours prior to check-in date; late entries are not accepted.
  • A valid entry must be an original emailed booking confirmation sent from one of these properties forwarded to [email protected] to qualify. Receipts, statements, itinerary reminders, screenshots, attachments, or partially copied and pasted reservations are not accepted as an entry.
  • Blackout dates apply. Not valid on two night stays that include the following dates: January 19, February 16.
  • Only one promo is redeemable per reservation.
  • A maximum of two redemptions will be accepted per individual during the 2026 promotion.

Regulations

  • One (1) entry per qualified booking confirmation number.
  • A consecutive, Sunday through Thursday two-night stay minimum must be under the same confirmation number; combined one-night stays at different properties or dates will not qualify.
  • Changes to an already qualified entry will need to be sent in as a new entry. Entries will be qualified in the order they are received.
  • Entries cannot be combined with others to qualify.
  • Lost or stolen $100 promos are not refundable nor redeemable for cash. Midweek Membership Club promos are not mailed and only available at check-in during your qualified stay at one of these lodging properties.
  • Offer limited to first 100 reservations to claim.
  • Qualified entries are not transferable and cannot be combined with any other offer(s).
  • Some exclusions apply.
  • Promotion ends March 26, 2026 or once 100 cards have been claimed.

For questions regarding this offer, email [email protected].

Midweek Membership Club

Trip Inspiration

Gather inspiration for your next trip with our insider tips and guides. Discover the best of our six distinct communities in the Santa Ynez Valley.

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Mountains and hills in Santa Ynez Valley

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Plan Your Trip

The Santa Ynez Valley blends world-class wine, unforgettable culinary experiences, scenic outdoor adventure, and small-town charm across six unique communities. Whether you’re craving a slow morning in a sun-drenched vineyard, a horseback ride through golden hills, or a day of boutique hopping and wood-fired pizza, we’ve got you covered. Start planning with our resources.

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