Members
Why Join Visit SYV?
Join a thriving community dedicated to promoting the Santa Ynez Valley as a premier travel destination. Visit SYV’s success is built on the strength of its members, a committed Board of Directors, and a passionate team working together to support local businesses and grow the region’s visitor economy.
As a member, you’ll gain valuable marketing opportunities, increased visibility, industry connections, and resources designed to help your business succeed. Together, we create memorable visitor experiences, strengthen our local economy, and showcase everything that makes the Santa Ynez Valley a remarkable place to visit.
Ready to Join
Annual Membership Pricing
Questions? Contact Danielle Laudon Ruse
| Primary | $250.00 |
| Primary/Non-Profit | $125.00 |
| Primary/Additional Business | $125.00 |
Membership Benefits
Frequently Asked Questions
Joining “Visit the Santa Ynez Valley” is kind of like adding another person to your staff. We’re here to help promote your business throughout our promotions to visitors.
Our main goal is to increase sales for Santa Ynez Valley businesses by increasing the dollars spent in the valley from tourism.
When you join “Visit the Santa Ynez Valley”, your business will be listed on the most appropriate category on our website. For instance, if you’re a restaurant you will opt to be listed on the “Dining” webpage.
Some businesses need to be listed on more than one page such as a wine bar that also offers an extensive list of beers. They can then select a secondary category and be listed on both “Wine Tasting” and “Beer Tasting”.
We primarily focus on the 20+ million people who live in Southern California, an easy drive to the Santa Ynez Valley. Within that area we spend particular focus on the Los Angeles area.
However, our PR and marketing efforts don’t end with Southern California. They extend throughout the state, nationally, and even worldwide. Our target market includes those visitors that spend more when they travel.
Our goal is quality, not necessarily quantity. We want increased sales for our members and events.
We act as a liaison with the media, visitors and the local community via PR, marketing, social media and advertising.
We also host Restaurant Weeks in January, an annual promotion that includes events, packages and deals offered by our members that fit the theme.
Marketing for the promotion includes website advertising with targeted demographics, social media posts and ads, local media and press release distribution, online event listings, posters/postcards and more.
Visit the Santa Ynez Valley also actively participates in regional and local tourism based associations to represent our members.
Joining is quick and easy. Simply complete the online membership application, and you’ll be on your way to becoming a member.
The process only takes a few minutes, allowing you to start enjoying the benefits of membership, connecting with the community, and taking advantage of valuable opportunities right away.V
Just fill out the VisitSYV.com Membership Listing Update online.
Your membership webpage will be updated within 3-4 business days.
Start Your Visit the Santa Ynez Valley Membership
We look forward to working with you and your business to make the Santa Ynez Valley the number one destination on the Central Coast.
Check out the
SYV Visitor Guide
Discover the Santa Ynez Valley through our Visitors Guide, featuring six vibrant communities — Solvang, Santa Ynez, Los Olivos, Los Alamos, Buellton, and Ballard. Each town offers its own unique vibe, from world-class wine and chef-driven cuisine to luxury lodging and unforgettable experiences. Explore scenic beauty, local charm, and endless inspiration as you start planning your perfect getaway today.
Experience the Santa Ynez Valley
Plan Your Trip
The Santa Ynez Valley blends world-class wine, unforgettable culinary experiences, scenic outdoor adventure, and small-town charm across six unique communities. Whether you’re craving a slow morning in a sun-drenched vineyard, a horseback ride through golden hills, or a day of boutique hopping and wood-fired pizza, we’ve got you covered. Start planning with our resources.