Members

Joining “Visit the Santa Ynez Valley” is kind of like adding another person to your staff. We’re here to help promote your business throughout our promotions to visitors. Our main goal is to increase sales for Santa Ynez Valley businesses by increasing the dollars spent in the valley from tourism.

When you join “Visit the Santa Ynez Valley”, your business will be listed on the most appropriate category on our website. For instance, if you’re a restaurant you will opt to be listed on the “Dining” webpage. Some businesses need to be listed on more than one page such as a wine bar that also offers an extensive list of beers. They can then select a secondary category and be listed on both “Wine Tasting” and “Beer Tasting”.

We primarily focus on the 6 million-plus people who live in Southern CA, an easy drive to the Santa Ynez Valley. Within that area we spend particular focus on the Los Angeles area. However, our PR and marketing efforts don’t end with Southern California. They extend throughout the state, nationally, and even worldwide. Our target market includes those visitors that spend more when they travel. Our goal is quality, not necessarily quantity. We want increased sales for our members and events.

We act as a liaison with the media, visitors and the local community via PR, marketing, social media and advertising. We also host Restaurant Weeks in January, an annual promotion that includes events, packages and deals offered by our members that fit the theme. Marketing for the promotion includes website advertising with targeted demographics, social media posts and ads, local media and press release distribution, online event listings, posters/postcards and more. Visit the Santa Ynez Valley also actively participates in regional and local tourism based associations to represent our members.

Very. Just fill out the application online.